From thousands of voices to one clear verdict.
GPMSquare turns consumer and expert opinion into decision-ready market research. We listen across varied, salient data sources, then process the signal with AI, NLP and custom econometric models — so you get answers, not noise.
Built for two industries where opinion moves markets.
The right voice depends on the question. We design every study around the audience whose opinion actually decides the outcome — and the sources where that opinion genuinely lives.
Expert opinion, at scale
Structured insight from doctors, pharmacists and other healthcare professionals — captured where they speak candidly and analysed with clinical-grade rigour.
- HCP perception & prescription drivers
- Treatment journey & adherence research
- Launch readiness & message testing
Consumer opinion, decoded
What shoppers say, choose and abandon — gathered from varied, salient consumer touchpoints and converted into category-level clarity.
- Brand health & switching behaviour
- Concept, claim & pack testing
- Pricing & demand sensitivity
An automated research pipeline, end to end.
Every project moves through the same disciplined sequence — which is why our turnaround is measured in days, not months.
Source the right voices
Consumer or expert opinion — doctors, HCPs, shoppers — drawn from varied and salient data sources matched to the project.
AI & NLP processing
Language models and NLP structure raw opinion into themes, sentiment and intent — at a scale manual coding can't reach.
Custom econometric models
Bespoke econometric algorithms weight, validate and quantify the signal, turning patterns into measurable effects.
Decision-ready output
Findings land as polished PowerPoint reports or hosted interactive dashboards — ready for the boardroom.
Insight in the format your team already works in.
PowerPoint reports
Executive-ready decks: methodology, evidence, and clear recommendations. Built to be presented as-is, or lifted straight into your own strategy documents.
Interactive dashboards
Hosted, always-on dashboards that let your team slice findings by segment, market and theme — and revisit the evidence behind every number.
Have a research question? Let's scope it.
Tell us the decision you need to make. We'll come back with the audience, sources and method that will answer it — and how fast we can deliver.